Roofarm Rebranding Primêre Funksie: Handelsmerkidentiteit deur Naoki Eguchi and Taiki Yamada

Die ontwerp Roofarm Rebranding Primêre Funksie: Handelsmerkidentiteit deur Naoki Eguchi and Taiki Yamada is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2026

Roofarm Rebranding Primêre Funksie: Handelsmerkidentiteit

deur Naoki Eguchi and Taiki Yamada

Kliënt: RooFarm Inc.

Wenner van die A' Design Award in Brons in die Grafika-kategorie

8,431

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #181329

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Roofarm Rebranding Primêre Funksie: Handelsmerkidentiteit

Boekteks: Hierdie projek is 'n handelsmerkhernuwingsinisiatief wat Roofarm se sake-uitbreiding vergesel. Die maatskappy het uit stedelike daklandbou gegroei en brei nou uit na grootskaalse landelike boerdery naas sy stedelike bedrywighede. In hierdie stadium is die korporatiewe visie herdefinieer as Herontwerp van Landbou om die Wêreld se Voedselvoorsiening te Onderhou. Hierdie visie is vertaal in 'n stroombaan-geïnspireerde identiteit wat landbou as infrastruktuur uitdruk. Die identiteit bevat twee onderling verbonde vorms wat die verhouding tussen stedelike en landelike stelsels simboliseer.

Die Erkenning

Oor die A' Design Award in Brons

Roofarm Rebranding Primêre Funksie: Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Roofarm Rebranding Primêre Funksie: Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Roofarm Rebranding Primêre Funksie: Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Afmetings & Verpakking: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Etikette: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Produksietegnologie: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Ontwerpuitdaging: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Navorsing: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspirasie: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Projekduur: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Bedryfsvloei: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Spanlede: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Beeldkrediete: Naoki Eguchi / Taiki Yamada