Brons Grafika · 2013
Identity Created by Consumer (ICC) Korporatiewe Identiteitstelsel
- A' Design Award in Brons 2013 in Grafika
- CLIENT: Vilnius Academy of Arts
- Estimated Number of Design Views: 19,119
- Verification code 2491C3CF30 · Verify this award
Colors
About Identity Created by Consumer (ICC) Korporatiewe Identiteitstelsel
Identiteit Geskep deur Verbruiker is 'n dinamiese korporatiewe identiteitstelsel wat ontwikkel is vir 'n moderne kunsmuseum. Die stelsel kombineer 'n konstante deel en 'n dinamiese deel. Basiese visuele elemente en 'n gedrukte stel vorm die konstante deel. Die dinamiese deel word gebou uit data wat deur besoekers geskep word. Elke besoeker produseer 'n persoonlike simbool en 'n beeld van 'n beweging. Hierdie elemente word dan gebruik vir aandenkings, bewegende grafika en 'n dinamiese logotipe wat op die webwerf en op digitale skerms vertoon word. Die visuele materiaal is gemaak met vektorgrafika en opgeneemde video.
About the A' Design Award in Brons
Identity Created by Consumer (ICC) Korporatiewe Identiteitstelsel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Identity Created by Consumer (ICC) Korporatiewe Identiteitstelsel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Identity Created by Consumer (ICC) Korporatiewe Identiteitstelsel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Press Kit
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
