DuePiùTre – Più Che Hamburger Visuele Identiteit by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
BronsGrafika· 2017
DuePiùTre – Più Che Hamburger Visuele Identiteit
Client: Ferrariodesign
A' Design Award in Brons Winner in Grafika Category
- 15,750
- Verified Award Winner
- Verify Award Status for #57055
The Design
About DuePiùTre – Più Che Hamburger Visuele Identiteit
DuePiùTre is 'n klein bistro wat nie net hamburgers aanbied nie, maar ook pastrami- en bierblik hoender, alles herbesoek met vars en eg Italiaanse produkte. Die bulhond is gekies omdat dit gedurende die Eerste Wêreldoorlog die gelukbringer van die Verenigde State se vloot was, en omdat dit die troeteldierhond van een van die bistro se vennote is. Om te kompenseer vir die uitgevindsel van die plek, sluit die ontwerp 'n sjefshoed vir die bulhond en 'n uitbetaling in wat die idee probeer oordra van 'n onderneming wat kos op 'n meer direkte manier aanbied.
The Recognition
About the A' Design Award in Brons
DuePiùTre – Più Che Hamburger Visuele Identiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat DuePiùTre – Più Che Hamburger Visuele Identiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. DuePiùTre – Più Che Hamburger Visuele Identiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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