Die ontwerp Feral Horses Brand Identity Korporatiewe Identiteit deur Emanuele Grittini is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2018 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2018

Feral Horses Brand Identity Korporatiewe Identiteit

deur Emanuele Grittini

Kliënt: Feral Horses

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

41,423

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #65397

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Feral Horses Brand Identity Korporatiewe Identiteit

Feral Horses Handelsmerkidentiteit is 'n korporatiewe identiteit ontwerp vir 'n maatskappy wat in die veld van kontemporêre kunsbelegging werksaam is. Die identiteit spreek tot drie gehore: kunsliefhebbers, professionele handelaars, en nuuskierige presteerders. 'n Enkele piktogram bring die kunssinnige en finansiële kante van die handelsmerk saam. Die logo en sy variante is pixel-perfek, sodat die merk helder en herkenbaar bly. Die kleure is met die Pantone-sisteem gedefinieer en daarna na sRGB en CMYK omgeskakel. Die gekose lettertipes werk beide in druk en op skerm.

Die Erkenning

Oor die A' Design Award in Silwer

Feral Horses Brand Identity Korporatiewe Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Feral Horses Brand Identity Korporatiewe Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Feral Horses Brand Identity Korporatiewe Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Afmetings & Verpakking: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Etikette: art, investment, economy, financial, artist, artwork,
Produksietegnologie: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Ontwerpuitdaging: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Navorsing: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspirasie: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Projekduur: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Bedryfsvloei: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.