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Reverse Klok by Mattice Boets

Reverse Klok by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award in Goud in Meubelontwerp Competition Category.


GoudMeubels· 2019

Reverse Klok

by Mattice Boets

Client: Mattice Boets

A' Design Award in Goud Winner in Meubels Category

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Verified Award Winner

Verify Award Status for #78372

Colors

The Design

About Reverse Klok

Terwyl die tyd verbyloop, het horlosies dieselfde gebly. Omgekeerde is nie 'n gewone horlosie nie, dit is die omkering, 'n minimalistiese klokontwerp met subtiele veranderings wat dit uniek maak. Die hand na binne draai in die buitenste ring om die uur aan te dui. Die klein handjie wat na buite wys, staan alleen en draai om die minute aan te dui. Omgekeerde is geskep deur alle elemente van 'n horlosie te verwyder behalwe die silindriese basis, waarvandaan verbeelding oorgeneem het. Hierdie klokontwerp is daarop gemik om u te herinner om tyd te omhels.

The Recognition

About the A' Design Award in Goud

Reverse Klok is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Reverse Klok 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Reverse Klok wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging
Ø 420 x 30 mm
Tags
clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology
The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge
Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research
This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration
While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration
The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow
The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents
Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.

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