InterBrasil Logotype Redesign Herontwerp Van Handelsmerkidentiteit by Mateus Matos Montenegro

InterBrasil Logotype Redesign Herontwerp Van Handelsmerkidentiteit by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2020

InterBrasil Logotype Redesign Herontwerp Van Handelsmerkidentiteit

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #86886

Bekyk Portefeulje Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign Herontwerp Van Handelsmerkidentiteit

Die inspirasie vir die heroorweging en herontwerp van die handelsmerk was die veranderinge in modernisering en integrasie in die onderneming se kultuur. Die ontwerp van die hart kan nie meer buite die handelsmerk wees nie, wat 'n vennootskap sou wees, beide intern met werknemers, maar ook met kliënte. 'N Geïntegreerde vereniging tussen voordele, toewyding en kwaliteit van diens. Van die vorm tot die kleure het die nuwe ontwerp die hart in die B en die gesondheidskruis in die T geïntegreer. Die twee woorde wat in die middel saamgevoeg is, het die logo laat lyk soos een woord, een simbool, en verenig die R en B in die hart.

The Recognition

About the A' Design Award in Silwer

InterBrasil Logotype Redesign Herontwerp Van Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat InterBrasil Logotype Redesign Herontwerp Van Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. InterBrasil Logotype Redesign Herontwerp Van Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro