Yau Sik San Handelsmerkontwerp by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.
YsterGrafika· 2020
Yau Sik San Handelsmerkontwerp
by 1983Asia
Client: 1983Asia
A' Design Award in Yster Winner in Grafika Category
Verified Award Winner
Verify Award Status for #86955The Design
About Yau Sik San Handelsmerkontwerp
Yau Sik San is 'n handelsmerkontwerp geskep vir 'n Guangdong-kombuis kosmerk. Die identiteit is gebou rondom die God van Kookkuns, 'n figuur uit antieke Chinese geloof wat verbind word met klere, kos, geluk en lang lewe. Chinese kalligrafie word vir die handelsmerknaam gebruik om die streekskarakter van Guangdong uit te druk. Tradisionele kleurkombinasies ondersteun die visuele beeld. Die verpakking word vervaardig met spesiale papierdruk, UV, borduurwerk, reaktiewe druk en warmstempeling. Die doel is om die gehalte van die kos deur middel van 'n kulturele verhaal voor te stel.
The Recognition
About the A' Design Award in Yster
Yau Sik San Handelsmerkontwerp is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Yau Sik San Handelsmerkontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Yau Sik San Handelsmerkontwerp word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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