Meat n Beer Handelsmerkontwerp by Mateus Matos Montenegro

Meat n Beer Handelsmerkontwerp by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2020

Meat n Beer Handelsmerkontwerp

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award in Brons Winner in Grafika Category

13,375

Verified Award Winner

Verify Award Status for #87395

Verken Dienste Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Handelsmerkontwerp

Meat n Beer word beskou as 'n vlagskipwinkel wat spesialiteitsvleis en -biere verkoop. Die inspirasie vir die logo spruit uit die samesmelting van hul twee vlagskipprodukte. Van tradisionele veehoofde met hul puntige horings, getransformeer met 'n ikoniese ontwerp in 'n moderne rustieke draadraamvektor, wat in wisselwerking is met die ander tradisionele element, die bierbottel. Die unie is in 'n positiewe en negatiewe ruimte, bondig en elegant in 'n enkele simbool waar teks en beeld 'n enkele beeld vorm. Die tipografie speel en meng 'n ou styl van die industriële skrif met 'n meer moderne skrif.

The Recognition

About the A' Design Award in Brons

Meat n Beer Handelsmerkontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Meat n Beer Handelsmerkontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Meat n Beer Handelsmerkontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro