Subsidy Programme Series for Macao Visuele Identiteit by Chou In Leong

Subsidy Programme Series for Macao Visuele Identiteit by Chou In Leong is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2020

Subsidy Programme Series for Macao Visuele Identiteit

by Chou In Leong

Client: The Cultural Affairs Bureau

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #87514

View at A' Design Award Press Release Award Badge

Colors

The Design

About Subsidy Programme Series for Macao Visuele Identiteit

Reeks Subsidieprogramme vir Macau is 'n visuele identiteit wat geskep is vir 'n openbare subsidieprogram wat musiek- en modeskepping ondersteun. Die identiteit is gebaseer op die idee wat deur beide velde gedeel word, naamlik kreatiewe innovasie. Eenvoudige potlode word gekombineer met musiekdrade en linialers om duidelike beelde te bou wat maklik is om te lees. Die voorwerpe word op tekenpapier gerangskik en dan gefotografeer, sodat die oorspronklike materiale direk in die finale visuele beelde verskyn. Die reeks nooi die publiek uit om aan die jaarlikse program deel te neem.

The Recognition

About the A' Design Award in Silwer

Subsidy Programme Series for Macao Visuele Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Subsidy Programme Series for Macao Visuele Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Subsidy Programme Series for Macao Visuele Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release