Go Training Institution Handelsmerkontwerp by Seethink

Go Training Institution Handelsmerkontwerp by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

BronsGrafika· 2020

Go Training Institution Handelsmerkontwerp

by Seethink

Client: Seethink

A' Design Award in Brons Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Handelsmerkontwerp

Go Training Institution is 'n visuele identiteitsprojek geskep vir 'n skool wat die Chinese bordspel Go onderrig. Die identiteit gebruik positiewe en negatiewe vorms, 'n visuele idee wat verband hou met die balans wat in die Go-kultuur gevind word. Lyntekening in die tradisionele ink-en-kwas-styl word gekombineer met die gebaar van Go-spel. Tradisionele elemente word saamgevoeg met eietydse en jeugdige vorme om by kinders te pas. Gedrukte items sluit naamkaartjies, skryfpapier en onderrigkaarte in, vervaardig met digitale drukwerk en lasergravering. Die doel is om Chinese kultuur visueel te bevorder.

The Recognition

About the A' Design Award in Brons

Go Training Institution Handelsmerkontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Go Training Institution Handelsmerkontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Go Training Institution Handelsmerkontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang