Macau Light Festival 2018 TVC TV-advertensie deur Puzzle Lai Meng Tak

Die ontwerp Macau Light Festival 2018 TVC TV-advertensie deur Puzzle Lai Meng Tak is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

SilwerRolprent· 2020

Macau Light Festival 2018 TVC TV-advertensie

deur Puzzle Lai Meng Tak

Kliënt: Mirage Visuals

Wenner van die A' Design Award in Silwer in die Rolprent-kategorie

34,062

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #89403

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Macau Light Festival 2018 TVC TV-advertensie

Macau Ligfees 2018 TVC is 'n televisie-advertensie wat geskep is om 'n stadsligfees te bevorder. Die advertensie stel die fees as 'n tydtonnel voor. 'n Eerstepersoonsuitsig lei die kyker deur beligtinginstallasies, driedimensionele projeksiekartering en interaktiewe speletjies. Plaaslike elemente van gastronomie, argitektuur, kultuur en kreatiwiteit word as installasiekuns binne die animasie vertoon. Alle skote is in 'n storiebord beplan en as 'n demo-beweging in driedimensionele sagteware getoets voor die verfilming. Regstreekse aksie-materiaal, visuele effekte en bewegingsgrafika word gekombineer.

Die Erkenning

Oor die A' Design Award in Silwer

Macau Light Festival 2018 TVC TV-advertensie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Macau Light Festival 2018 TVC TV-advertensie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Macau Light Festival 2018 TVC TV-advertensie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Afmetings & Verpakking: HD 1920X1080 Video
Etikette: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Produksietegnologie: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Ontwerpuitdaging: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Navorsing: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspirasie: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Projekduur: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Bedryfsvloei: Video file can be operated in every video player
Patente: Copyrights belong to MIRAGE VISUALS 2019
Spanlede: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang