Hong Kong Houseware Fair 2019 Primêre Funksie: Geleentheidsinstallasie deur Hong Kong Trade Development Council

Die ontwerp Hong Kong Houseware Fair 2019 Primêre Funksie: Geleentheidsinstallasie deur Hong Kong Trade Development Council is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Geleentheid en Gebeurtenis Ontwerp-kompetisiekategorie.

SilwerGeleentheid· 2020

Hong Kong Houseware Fair 2019 Primêre Funksie: Geleentheidsinstallasie

deur Hong Kong Trade Development Council

Kliënt: Hong Kong Trade Development Council

Wenner van die A' Design Award in Silwer in die Geleentheid-kategorie

55,935

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #90060

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Hong Kong Houseware Fair 2019 Primêre Funksie: Geleentheidsinstallasie

Boekteks: Hong Kong Houseware Fair 2019 is 'n geleentheidsontwerp wat geskep is vir 'n handelsbeurs wat by die Hong Kong Convention and Exhibition Centre gehou is. Die ontwerp dek drie areas: 'n verwelkomingsinstallasie in die ingangsportaal, 'n ingangsbehandeling vir die uitstalsaal, en 'n aparte tendensvoorspellingsvertoning. Die verwelkomingsinstallasie meet 30 vierkante meter en is 5 meter hoog en sluit 'n groot LED-skerm in. Materiale sluit 'n herbruikbare aluminiumstelsel, LED-strookligte, akrielpanele en biologies afbreekbare tapyt in. Kleure en vorms wat uit die bedryfstendensverslag geneem is, verbind die drie areas.

Die Erkenning

Oor die A' Design Award in Silwer

Hong Kong Houseware Fair 2019 Primêre Funksie: Geleentheidsinstallasie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Hong Kong Houseware Fair 2019 Primêre Funksie: Geleentheidsinstallasie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Hong Kong Houseware Fair 2019 Primêre Funksie: Geleentheidsinstallasie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Afmetings & Verpakking: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Etikette: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Produksietegnologie: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Ontwerpuitdaging: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Navorsing: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspirasie: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Projekduur: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Bedryfsvloei: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.