Silwer Grafika · 2020
Borboleta Handelsmerkstelsel
- A' Design Award in Silwer 2020 in Grafika
- CLIENT: Balko Argentina S.a
- Estimated Number of Design Views: 45,613
- Verification code 9093084689 · Verify this award
Colors
About Borboleta Handelsmerkstelsel
Borboleta is 'n handelsmerkstelsel wat geskep is vir twee vulstasienetwerke wat aan dieselfde eienaarsgroep in Brasilië behoort. Dislub bedryf in die noordooste en Equador bedryf in die noorde, en albei netwerke behou hul eie name. 'n Gedeelde simbool in die vorm van 'n skoenlapper verbind die twee handelsmerke. Die skoenlapper verwys na transformasie en vernuwing, en die buitelyn daarvan herinner ook aan die silhoeët van die Brasiliaanse grondgebied. Drie kleure word gebruik, een vir elke maatskappy en 'n derde kleur vir hul vereniging. Die logo is gebou op 'n moduulgebaseerde rooster.
About the A' Design Award in Silwer
Borboleta Handelsmerkstelsel is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Borboleta Handelsmerkstelsel 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Borboleta Handelsmerkstelsel is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Dimensions & Packaging
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Tags
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Production Technology
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Design Challenge
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Research
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Inspiration
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Project Duration
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Operation Flow
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
