Silwer Mobiel · 2020
Macy’s App Redesign Primêre funksie: Mobiele inkopietoepassing
- A' Design Award in Silwer 2020 in Mobiel
- CLIENT: Macy's
- Estimated Number of Design Views: 25,706
- Verification code C1A79616BE · Verify this award
Colors
About Macy’s App Redesign Primêre funksie: Mobiele inkopietoepassing
Macy's App is 'n mobiele inkopietoepassing wat in 2019 vir Android- en iOS-toestelle herontwerp is. Die toepassing laat kliënte toe om modeware, skoonheidsprodukte en huisware vanaf 'n slimfoon of tablet te blaai en te koop. Die uitleg is skoon en eenvoudig, en neem visuele leidrade van modemedia en verbruikerstegnologieprodukte. Kamera-gebaseerde hulpmiddels ondersteun skandeer-en-betaal, en toegevoegde-werklikheidkenmerke laat kliënte toe om produkte voor aankoop te bekyk. Die herontwerp was gebaseer op omvattende gebruikersnavorsing en op kliënteterugvoer, en gebruikersbetrokkenheid het na die bekendstelling toegeneem.
About the A' Design Award in Silwer
Macy’s App Redesign Primêre funksie: Mobiele inkopietoepassing is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Macy’s App Redesign Primêre funksie: Mobiele inkopietoepassing 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Macy’s App Redesign Primêre funksie: Mobiele inkopietoepassing is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Press Kit
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
