Pass On Fotografiese Reeks by Eduardo Dulla

Pass On Fotografiese Reeks by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Fotografie en Fotomanipulasie Ontwerp Competition Category.

BronsFotografie· 2020

Pass On Fotografiese Reeks

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award in Brons Winner in Fotografie Category

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Verified Award Winner

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Colors

The Design

About Pass On Fotografiese Reeks

Pass On is 'n fotografiese reeks wat gebou is rondom die beeld van 'n boodskap wat binne 'n bottel verseël is. Elke foto is geïnspireer deur 'n enkele woord, soos hoop of broederskap, en verteenwoordig daardie woord deur sy betekenis of deur 'n werklike gebeurtenis. Dieselfde drie elemente, 'n boodskap, 'n bottel en water, verskyn in elke beeld, tog word elke tema op 'n ander manier hanteer. Stelle, spesiale akwariums en spesifieke meganismes is spesiaal vir die foto's gebou. Die digitale beelde kombineer interferensie en beeldversmelting, en word met inkjet op katoenpapier gedruk.

The Recognition

About the A' Design Award in Brons

Pass On Fotografiese Reeks is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Pass On Fotografiese Reeks 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Pass On Fotografiese Reeks bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla