Die ontwerp W Atlanta Midtown Hotel Binneversiering deur Virserius Studio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Gasvryheid, Ontspanning, Reis en Toerisme Ontwerp-kompetisiekategorie.
YsterGasvryheid· 2020
W Atlanta Midtown Hotel Binneversiering
deur Virserius Studio
Kliënt: Virserius Studio
Wenner van die A' Design Award in Yster in die Gasvryheid-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #96698Die Ontwerp
Oor W Atlanta Midtown Hotel Binneversiering
W Atlanta Midtown is 'n hotelvestibule- en kroegbinnenste in Atlanta, Georgia, Verenigde State. Die ontwerp is gebaseer op die landgoed en geheime tuin van 'n fiktiewe karakter genaamd Arthur, wat kuns en voorwerpe tydens uitgebreide wêreldreise versamel. Die vestibule en kroeg beslaan ongeveer 929 vierkante meter. Pasgemaakte meubels, vloerbedekking, kunswerke en digitale muurbeklede vorm 'n sitkamer en 'n botaniese tuin. 'n Rustige kamer verwys na die volksverhaal Duisend-en-Een-Nagte en sluit geskilderde plafonkuns in. Vlaktrapsgewyse terrasse met amfiteatersitplekke ondersteun werk, gesprekke of private byeenkomste.
Die Erkenning
Oor die A' Design Award in Yster
W Atlanta Midtown Hotel Binneversiering is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat W Atlanta Midtown Hotel Binneversiering 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. W Atlanta Midtown Hotel Binneversiering word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Afmetings & Verpakking
- The lobby and bar measure approximately 929.0304 square metres
- Etikette
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Produksietegnologie
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Ontwerpuitdaging
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Navorsing
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspirasie
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Projekduur
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Bedryfsvloei
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Spanlede
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Beeldkrediete
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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