Pop Up Magazine Openingstitel deur Rafael de Araujo

Die ontwerp Pop Up Magazine Openingstitel deur Rafael de Araujo is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

SilwerRolprent· 2020

Pop Up Magazine Openingstitel

deur Rafael de Araujo

Kliënt: Pop Up Magazine

Wenner van die A' Design Award in Silwer in die Rolprent-kategorie

46,477

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #97126

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Pop Up Magazine Openingstitel

Die projek was 'n reis om die Escape-kwessies (tema vir 2019) abstrak en vloeibaar te verken, met die veranderinge, nuwe dinge en gevolge daarvan. Al die beeldmateriaal is skoon en gemaklik om na te kyk, in kontras met die ongemaklike werklikheid van die ontsnapping. Die ontwerp verander voortdurend en die vormende vorms in die animasie verteenwoordig die handeling van herpassing, wat veroorsaak word deur 'n soort situasie. Ontsnapping het verskillende betekenisse, interpretasies en die standpunt verskil van speels tot ernstig.

Die Erkenning

Oor die A' Design Award in Silwer

Pop Up Magazine Openingstitel is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Pop Up Magazine Openingstitel 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Pop Up Magazine Openingstitel is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Afmetings & Verpakking: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Etikette: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Produksietegnologie: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Ontwerpuitdaging: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Navorsing: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirasie: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Projekduur: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Bedryfsvloei: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Spanlede: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Beeldkrediete: Rafael de Araujo, 2019.