ODTU Sanat 20 Visuele Identiteitsontwerp deur Kenarkose Creative

Die ontwerp ODTU Sanat 20 Visuele Identiteitsontwerp deur Kenarkose Creative is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2020

ODTU Sanat 20 Visuele Identiteitsontwerp

deur Kenarkose Creative

Kliënt: Middle East Technical University

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

63,709

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #97941

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor ODTU Sanat 20 Visuele Identiteitsontwerp

Vir die 20ste jaar van ODTU Sanat, 'n jaarlikse kunsfees deur die Midde-Ooste Tegniese Universiteit, was die versoek om 'n visuele taal te bou om die daaropvolgende 20 jaar van die fees te beklemtoon. Soos versoek, is die 20ste jaar van die fees benadruk deur dit te benader soos 'n bedekte kunsstuk wat onthul moet word. Skaduwees van dieselfde gekleurde lae wat die getalle 2 en 0 vorm, het 'n 3D-illusie geskep. Hierdie illusie gee die gevoel van verligting en die getalle lyk asof dit op die agtergrond gesmelt het. Die helder kleurkeuse skep 'n subtiele kontras met die rustigheid van die golwende 20.

Die Erkenning

Oor die A' Design Award in Silwer

ODTU Sanat 20 Visuele Identiteitsontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat ODTU Sanat 20 Visuele Identiteitsontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. ODTU Sanat 20 Visuele Identiteitsontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Afmetings & Verpakking: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Etikette: Visual Identity, Visual Communication, Graphic Design, Branding
Produksietegnologie: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Ontwerpuitdaging: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Navorsing: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspirasie: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Projekduur: The project started in October 2018 in Ankara and finished in March 2019.
Bedryfsvloei: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Spanlede: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Beeldkrediete: All visual materials were designed and produced by Kenarkose Creative.