Project Yellow Handelsmerkpromosie by Yu Chen

Project Yellow Handelsmerkpromosie by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

SilwerGrafika· 2020

Project Yellow Handelsmerkpromosie

by Yu Chen

Client: Hubei University of Technology

A' Design Award in Silwer Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #98980

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Handelsmerkpromosie

Project Yellow is 'n omvattende kunsprojek wat die visuele konsep van Everything is Yellow konstrueer. Volgens die sleutelvisie word daar groot buiteluguitstallings in verskillende stede gemaak, en 'n reeks kulturele en kreatiewe afgeleide instrumente sal terselfdertyd vervaardig word. As 'n visuele IP het Project Yellow 'n dwingende visuele beeld en energieke kleurskema om 'n verenigde sleutelvisie te vorm, wat mense onvergeetlik maak. Dit is geskik vir grootskaalse aanlyn- en aflynpromosie, en die produksie van visuele afgeleides, is 'n unieke ontwerpprojek.

The Recognition

About the A' Design Award in Silwer

Project Yellow Handelsmerkpromosie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Project Yellow Handelsmerkpromosie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Project Yellow Handelsmerkpromosie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen