Onderhoude met Yuanyuan Wu

Currently I am living and working in China. Before I move back to China, I was living and working in Sweden and Norway for over 10 years. I worked for DDB Stockholm, Pearson International and Norwegian IT and education company Fronter AS. I also worked as guest teacher at Westerdals School of Communication, and China Academy of Art.

I have been working with clients from many different industry, such as real estate companies, restaurants, banks, art galleries, transportation companies, IT companies, educational companies and so on.

I studied graphic design in China Academy of Art and New Media Art at Chalmers University of Technology in Sweden. After that, I went to London and took Art Direction course at the University of the Arts London. I always want to be an artist or a designer, since I was a little girl. I like creating things.

First of all, I will do research that is relevant to my design project, secondly, I would like to hand-drawn the concept and make many different versions of the concept, some times over hundreds of drafts, and then I will use design tools to realise my concept on computer.

Once the concept is realised, I really feel excited and can't wait to share it with my colleagues, friends and families.

I am always concentrated on the things I am working on, with no interruption.

I think the feeling/emotion of my designing process is like a curve- some times up(If I got a new idea or have realised my concept), some times down(If I stuck in the middle of the design or have no inspiration).

I play musical instruments, I can cook and I also like making handcrafts. I think all these non-design skills shaped me as a designer and I always get inspiration from doing the these things.

I think "design" is not simply about designing things, I think it's an important comprehansive ability of observing things, experiencing things and processing things to create something out of it. A good design must be unique and it is the personal understanding and experience from a designer: The inspiration could come from a cup of coffee, a movie, a delicious meal, an adventure or a relationship that the designer has had.

I want to design and open a creative space where combines café, gym, reading place and exhibiting place where can show and sell good design products.

I've thought about the name of the place already :D

Don't limit yourself and try new things that you are interested and experience more.

07:00 Morning exercise

08:00 breakfast

09:00 go to work

11:30 lunch break + music + talk

13:00 -17:30 working

18:00 back home making dinner

19:00 relax and take a walk after dinner

20:00 reading or surfing online

23:00 go to bed

I get inspiration from every where in daily life. I read news, watch movies, read books, travel, talking to friends and always pay attention to the latest design trends. I don't apply the latest design trends intentionally, but I think you soak it into your design style gradually and subtly.

Let the users, the audiences and the market evaluate the good design.

I like designs that could make people smile and have a witty mind.

The common mistakes to avoid for making good design is probably lake of thinking and do not willing to experiment more.

I can't tell exactly, I guess by intuition.

I am working on the Chinese Zodiac series. It was my personal project initially and now it has been developed into a commercial project. I love the concept and idea behind the project, and because it is a project that I initiated and developed, so I have a lot of freedom to decide which direction I want to explore and develop.

Japanese designer Kenya Hara, Paula Scher, Zaha Hadid, Steve Jobs and Elon Mask(WHO HAVE CHANGED THE WORLD!)

I like Stockholm. Yes, I like listening to music while designing.

I was born and educated in China until I was 18 and then I moved to Scandinavia and lived there for over 12 years. Now I moved back to China. I think the cultural difference and different lifestyle shapes me as who I am today. My personal experience has provide me with unique point of way and way of thinking.

I am easy to work with. I like team work and hire people who share the same values.

I am running a design company together with my business partners. We create cultural and creative products and sell them to the public. I am the creative director and I am responsible for creative part, brand positioning and marketing for the products.

The challenge now is to find the right market for our products, the targeting people and create the products that they will like.

I have done many pro bono design work for non-profit association and social entrepreneurs.

I think designer should have social responsibilities, we should use design power to help social vulnerable groups, solve social problems and make the world a better place.

I am quite active on design events and conferences. I also teach in the university in China. I always encourage my students to enter design competitions.

It's great horror to win the A' Design Award and it is also a certificate to prove my designing skills.

The main benefits of participating to design awards and competitions is that 1) Can evaluate your professional work and designing skills. 2) See other good designs and learn from it. 3) Get to know like minded people and communicate with them.

I got bachelor degree of graphic design in China Academy of Art and Master degree of New Media Art at Chalmers University of Technology in Sweden. After that, I went to London and took Art Direction course at the University of the Arts London.

Since I was a little girl I always like drawing and making art crafts.

I wanted to be a designer or an artist since I was very little.

I choose to be a designer, if it's forced to be, I don't think I can carry on that much longer.

I work with graphic design, packaging design, digital interface design, and cultural and creative products design etc.

I wish to design more of cultural and creative products design.

A legend takes time :) Honestly, I don't think I am a design legend yet, I think a design legend is the person like Steve Jobs, Zaha Hadid and the art director of MUJI brand Kenya Hara.

Let the users, the audiences and the market evaluate it!

A good design can elevate people's life. The development of human society relies on good designs.

I would design for things that could make our society better, like products for caring children, designs for public warfare.

I want to design and open a creative space where combines café, gym, reading place and exhibiting place where can show and sell good design products.

I've thought about the name of the place already :D

Relax and have fun! You become more creative when you are relaxed and feel happy.

Japanese designer Kenya Hara, Paula Scher, Zaha Hadid, Steve Jobs and Elon Mask.

Except the design projects from the above mentioned designers, I also like Scandinavian design team such as Snøhetta's work. Their work is ranging from architecture design to branding design. I like them become their design is very inspirational, chic, functional and aesthetic.

Experience more and think more.

Become a chef perhaps :)

I think "design" is not simply about designing things, I think it's an important comprehansive ability of observing things, experiencing things and processing things to create something out of it. A good design must be unique and it is the personal understanding and experience from a designer: The inspiration could come from a cup of coffee, a movie, a delicious meal, an adventure or a relationship that the designer has had.

My Mom, and all my family support me, I am lucky.

I am working on the Chinese Zodiac series, I have already started the design for the mouse year 2020.

To create some designs that could make the society better and let people remember it.

A lot. As a designer we can do many things to help create a better society. Using design to help refugees, solving social problems, preventing environmental pollutions and creating a harmonious public space etc.

I think a designer must have a social responsibility.

The respect designer more

Design associated with AI, robotics, wearable devices. And designs that reconnect people with the nature, or try to reduce the loneliness and bring warmness to human life.

It depends on the scope of the project.

Research and concept development.

Conor plays a very important role in my design. I also care about the materials I choose to use for my design projects, I care about the crafts.

Designing design

Nikola Tesla, Steve Jobs, Zaha Hadid and Kenya Hara.

Black and red

Stockholm

Autumn - Coz I was born in Autumn

A brand- maybe Apple - during Steve Jobs time period

I wanted to be an artistic, a painter, I thing childhood dreams influence me a lot. My childhood has never lost its magic, it has never lost its mysterious and it has never lost its drama

Unbelievable! The future will beyond my imagination.

We could time travel, we could have super nature power. Perhaps we could live as long as we wish and dance with aliens.

Reach me by email:yuan@gochina.no

I am also on WeChat, Facebook, Instagram and Linkedin.

I studied graphic design in China Academy of Art and New Media Art at Chalmers University of Technology in Sweden. After that, I went to London and took Art Direction course at the University of the Arts London.I always want to be an artist or a designer, since I was a little girl. I like creating things.

My company GoChina AS has offices in Norway and China. We help Nordic brands expand their businesses in China market by providing them with branding design and digital marketing solutions.We also create cultural and creative products which merge traditional Chinese elements and motifs with Nordic style and spirits.

I think "design" is not simply about designing things, I think it's an important comprehansive ability of observing things, experiencing things and processing things to create something out of it. A good design must be unique and it is the personal understanding and experience from a designer: The inspiration could come from a cup of coffee, a movie, a delicious meal, an adventure or a relationship that the designer has had.

Personal projects. Branding design from logo concept to final application. I like to work on projects that I can be more creative, not only the concept development but also work through the entire process to the final production.

There are many. Product design like Apple products, and Elon Mask's Tesla, archtecture design such as Zaha Hadid's work, and Japanese packaging and graphic design, such as Kenya Hara's MUJI design.

I don't remember, perhaps a poster or an illustration

Space travel???

When I feel relaxed and feel happy

Creativity, a good idea and also through out the production phase, I emphasise on the craft part, what paper to choose from, what printing technique and so on.

some times peaceful, some times exciting.

Excited, definitely!

Let the users and market decides.

If the users like it or will it be accepted by the targeting market.

Designers must have a social responsibility. We must think how to improve the society using the design power and we must thing how to make the world a better place by creating good designs to our life.

Future of design will be brighter and more dynamic I think. Design will meet the needs from many niche markets.

In a Chinese museum. Exhibited my Chinese Red Pockets design.

It could come from a movie I watched, a meal I had, a book I read, a piece of music I listened, and a trip I experienced... from any aspects in my life

I would rather let the audience to describe my design style, what do you feel about it? :)

I live in China currently, but I travel often. I have been living in Scandinavia for over 12 years.Yes, I do cultural heritage influence my design and creativity a lot. I like to mix and merge the different cultural elements together and express them out on my design work. I think difference cultural background and experience does expand my horizon, and made the design richer.

Research- concept development - designing - showing to colleagues and clients - revision and improvement - production

07:00 Morning exercise 08:00 breakfast 09:00 go to work 11:30 lunch break + music + talk 13:00 -17:30 working 18:00 back home making dinner 19:00 relax and take a walk after dinner 20:00 reading or surfing online23:00 go to bed

Doing more personal projects, do things that you are passionate about.

If I don't become a designer I may become a chef :)

Have a good taste :)

Some times I forgot time, I can sit still for hours and hours, so being a designer is tough..

It depends, what the scope of the project.

What's the purpose of my life?

Internatonal, Chinese clients, and clients from Scandinavian.

Creating more cultural and creative products.

Some times alone by myself, some times with my colleagues as a team.

Yes, the Chinese Zodiac design for the mouse year 2020 :)

through email: yuan@gochina.no or WeChat: am_yuan or through Linkedin: Yuan WuI am on Facebook and Instagram as well