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I have masters in information technology and co-founded an entertainment company, along with my spouse. I am also an accredited Nutrition Consultant & Yoga Practitioner but I believe design comes to me naturally and…
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have masters in information technology and co-founded an entertainment company, along with my spouse. I am also an accredited Nutrition Consultant & Yoga Practitioner but I believe design comes to me naturally and that belief started my career as a designer.
Can you tell us more about your company / design studio?
My brands are 'SQUACLE', an activewear / swimwear range, and 'Style Shrankhla', an ethnic women-wear range, both under the parent company 'Atiksh Entertainment Pvt Ltd'
What is "design" for you?
To believe that you can create and then thinking how to create is design for me.
What kinds of works do you like designing most?
I like designing ethnic clothes fused with contemporary styles.
What is your most favorite design, could you please tell more about it?
The dress that just won the A Design Award, the metallic dual dress with wrap on is my favorite design.
What was the first thing you designed for a company?
It was interior designing for my first office.
What is your favorite material / platform / technology?
Fashion Wear
When do you feel the most creative?
Early Morning
Which aspects of a design do you focus more during designing?
Usability by end user
What kind of emotions do you feel when you design?
Temptation to finish it
What kind of emotions do you feel when your designs are realized?
Hearing the feedback of end users
What makes a design successful?
Honest efforts
When judging a design as good or bad, which aspects do you consider first?
Usability
From your point of view, what are the responsibilities of a designer for society and environment?
Be concerned about the future
How do you think the "design field" is evolving? What is the future of design?
Digital space will be more congested but physical space will always have the upper hand; You can't beat what you can see and feel
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was with A-Design, in October 2020
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Nature and its forces
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My style is going with the flow of the creation process
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in India; Yes, our culture heritage is close to infinity and that has definitely helped me in being what I am; There are no cons to live in a beautiful country like India.
How do you work with companies?
We work with them for multiple business solutions in entertainment, media consulting and fashion requirements.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
By increased personal interactions
