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Actually, I think it was a bit fortuitous, it can be influenced by family members who are passionate about painting and its different techniques, which awakens the freedom of expression of my emotions and sensations.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Actually, I think it was a bit fortuitous, it can be influenced by family members who are passionate about painting and its different techniques, which awakens the freedom of expression of my emotions and sensations. Now I think that it is one of the best decisions made in life, particularly architecture is a profession where you discover surprising contexts, particularities of people and also a continuous exercise of introspection
Can you tell us more about your company / design studio?
The company was born in the Huasteca Poblana with our first client, an amazing indigenous organization with which we have an exciting relationship to date where we share a philosophy, values and principles that have made me grow in a human way.
What is "design" for you?
The possibility of externalizing an emotion, feeling or experience as a recreation of what is natural or compound
What kinds of works do you like designing most?
The creative phase of any work seems fascinating to me, although I am also passionate about being able to materialize because new edges are always discovered
What is your most favorite design, could you please tell more about it?
My favorite design becomes when I discover a client who has a defined personality, they have clear goals and objectives in life
What was the first thing you designed for a company?
Housing for beneficiary members of the cooperative where hundreds of houses were produced, each one designed with the consent of the families with a basic architectural program and minimal spaces, this has helped me to assess the impact that the profession of architect can have, which should be positive
What is your favorite material / platform / technology?
Low tech high customization is part of our philosophy
When do you feel the most creative?
With the participation of a diverse group in the project I believe that the creative potential is infinite
Which aspects of a design do you focus more during designing?
In the identity of the work, that is authentic and generates an intense sensation. The conceptual phase
What kind of emotions do you feel when you design?
The main ones are curiosity and surprise, from which many different emotions emerge with each project.
What kind of emotions do you feel when your designs are realized?
Mainly wonder and critical interest
What makes a design successful?
I believe that the level of success exists as a measure of the dialogue that occurs with the users, the experience that it generates
When judging a design as good or bad, which aspects do you consider first?
The main thing is where or who it comes from and finally with the technique with which it is expressed
From your point of view, what are the responsibilities of a designer for society and environment?
The responsibility to freely express a particular or common problem or need and impact with inclusion.
How do you think the "design field" is evolving? What is the future of design?
fortunately towards an inclusive and participatory design. I would like to see a future of personalized and inspiring design
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
If I remember correctly, it was at Design Week Mexico 2022 and I have the goal of constantly exhibiting my work, even if it is on digital platforms.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Mainly from the context and the user. Collaboration and relationships with clients or colleagues greatly enhance my creativity.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
The style is low tech, high customization. The craftsmanship of the different regions, the crafts and the way of expressing it in a practical way have marked the style, the focus is towards a personalized design
