Yic Barbecue Market የእይታ ማንነት by Youjia Gu is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Yic Barbecue Market የእይታ ማንነት
by Youjia Gu
Client: MET Creative Brand
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #100459The Design
About Yic Barbecue Market የእይታ ማንነት
ይክ ባርቤኪው ማርኬት ለአንድ ባርቤኪው ምግብ ቤት የተነደፈ የእይታ ማንነት ነው። ይህ ማንነት በስጋ መጥበሻ ድምፅ ዙሪያ የተገነባ ሲሆን፣ "ዚላ" ተብሎ የሚገለጸው ይህ ድምፅ የብራንዱን መፈክር እና ሰፊውን የፅሁፍ አጻጻፍ ስርዓት ይቀርፃል። ዚላ ቢስት የተባለ ትንሽ ሥጋ-በል ገጸ-ባህሪ፣ ለስላሳ ፊት እና ክፍት አፍ ያለው፣ የብራንዱ አርማ (ማስኮት) ሆኖ ያገለግላል። እንደ ኮከቦች እና የክር ኳሶች ያሉ ክብ ቅርጾች ፕላኔቶችን እና ህዋን የሚያመለክቱ ሲሆን፣ የባርቤኪው ፕላኔት ጭብጥን ይደግፋሉ። ቀላል ብርቱካናማ እና ሰማያዊ-አረንጓዴ ቀለሞች ለማንነቱ አዝናኝ እና ዘመናዊ ስሜት ይሰጣሉ። ይህ ማንነት በ280 ካሬ ሜትር የውስጥ ክፍል ውስጥ ተግባራዊ ሆኗል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Yic Barbecue Market የእይታ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Yic Barbecue Market የእይታ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Yic Barbecue Market የእይታ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
- Production Technology
- The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
- Design Challenge
- If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
- Research
- When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
- Inspiration
- Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
- Project Duration
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- Operation Flow
- On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
- Patents
- Copyrights belong to Youjia Gu, 2018
- Team Members
- Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei - Image Credits
- Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.
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