Pure Green 視覚アイデンティティ በ Xinqi Liu የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2020
Pure Green 視覚アイデンティティ
ደንበኛ: MET Creative Brand
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #100488 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Pure Green 視覚アイデンティティ
「ピュア・グリーン」は、重慶にある火鍋レストランブランドのビジュアルアイデンティティである。新鮮な唐辛子の火鍋の緑色をブランドカラーとして採用し、地元市場で一般的な赤色とは対照的な印象を与えている。「モビー」と名付けられたキャラクター画像が、このアイデンティティの中心的なシンボルを形成している。モビーは、ポジティブな円形要素とネガティブな十字要素を組み合わせたデザインである。麻雀牌が顔のパーツの代わりに用いられ、独立性、神秘性、そして生命力を表現している。ブランドシンボルは多様な形態やメディアに展開され、若い消費者にブランドをより身近に感じてもらうことを目指している。
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Pure Green 視覚アイデンティティ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Pure Green 視覚アイデンティティ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Pure Green 視覚アイデンティティ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
- ልኬቶች እና ማሸጊያ
- The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
- መለያዎች
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
- የማምረቻ ቴክኖሎጂ
- The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
- የዲዛይን ተግዳሮት
- The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
- ምርምር
- In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
- መነሳሻ
- The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
- የፕሮጀክት ጊዜ
- The project started in July 2019 in Chongqing and finished in December in Chongqing.
- የሥራ ሂደት
- Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
- የፈጠራ ባለቤትነት
- Copyrights belong to Xinqi Liu, 2019.
- የቡድን አባላት
- Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang - የምስል ምስጋና
- Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.
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