The Wild የኮርፖሬት ማንነት by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2020
The Wild የኮርፖሬት ማንነት
by Chao Xu
Client: AhnLuh Luxury Resorts and Residences
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #100724The Design
About The Wild የኮርፖሬት ማንነት
ይህ በሃንunanን ግዛት ውስጥ በሚገኘው ሁዋንጉይ ተራራ አናት ላይ ለተገነባው አዲስ የቅንጦት መዝናኛ የንግድ ምልክት ነው። የዚህ ፕሮጀክት ዓላማ ባህላዊ ቻይንኛን ውበት እና ከምእራባዊ ቀላልነት ወደ የምርት መለያ ዲዛይን ማዋሃድ ነው። የዲዛይን ቡድኑ በ ሁዋንgbai ተራራ ውስጥ የእንስሳትን እና የእፅዋትን ባህላዊ ባህርያትን አውጥቶ ባህላዊ የቻይንኛ የስዕል ቴክኒኮችን በመጠቀም ክሬን ቅርፅ ያለው አርማ ንድፍ አወጡ ፣ የክራንቹ ላባ በዲዛይን ንድፍ ውስጥ እንዲቀልል ተደርጓል ፡፡ ይህ መሠረታዊ ንድፍ በተራራው ውስጥ ያሉትን ሁሉንም እንስሳት እና እፅዋትን አይነት ሊፈጥር ይችላል ፣ እና ሁሉም የንድፍ አካላት እርስ በርሱ የሚስማሙ ያደርጋቸዋል።
The Recognition
About the A' Design Award የብረት ሽልማት
The Wild የኮርፖሬት ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። The Wild የኮርፖሬት ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። The Wild የኮርፖሬት ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Dimensions & Packaging
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Tags
- branding design, logo, Chinese style, hotel branding, simple
- Production Technology
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Design Challenge
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Research
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Inspiration
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Project Duration
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Team Members
- Creative director:Chao Xu
Graphic design:Chao Xu
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