Chu Cellar የአልኮል መጠጥ ማሸጊያ by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2020
Chu Cellar የአልኮል መጠጥ ማሸጊያ
by Yong Wu
Client: Shenzhen everbright creative packaging design co. LTD
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #100741The Design
About Chu Cellar የአልኮል መጠጥ ማሸጊያ
ቹ ሴላር በቻይና ሁበይ ግዛት ውስጥ ለሚመረት የአልኮል መጠጥ የተዘጋጀ የማሸጊያ ንድፍ ነው። ጠርሙሱ ከሴራሚክ የተሰራ ሲሆን ቅርጹም የጥንታዊው የቹ መንግስት ባህላዊ ቅርስ የሆነውን የደወል ስብስብ (ቻይም ቤልስ) ይመስላል። በጠርሙሱ አካል ላይ ያለው ንድፍ ክፍት በሆነ ሞልድ ተቀርጾ የተሰራ ሲሆን፣ ሳጥኑ ደግሞ ከእንጨት የተሰራ ነው። በላዩ ላይ ያሉ የወጡና የገቡ መስመሮች አያያዝን በሚያደርጉበት ወቅት እንዳይንሸራተት ይረዳሉ። የሳጥኑ መሰረት እንደ ማሳያ መቆሚያ ሆኖ ያገለግላል፣ በዚህም የተራገፈው ጠርሙስ እንደ ጌጣጌጥ ዕቃ ሆኖ ሊቀመጥ ይችላል። ዓላማውም የምርቱ መገኛ ክልል ታሪክንና ባህልን ማንጸባረቅ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Chu Cellar የአልኮል መጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Chu Cellar የአልኮል መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Chu Cellar የአልኮል መጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
- Dimensions & Packaging
- 170 (L) x130(D) x 320 (H)
- Tags
- Alcohol，black，Package Design，liquor，Chinese，Graphic Design
- Production Technology
- The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
- Design Challenge
- We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
- Research
- Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
- Inspiration
- Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
- Project Duration
- The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
- Operation Flow
- This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
- Team Members
- The designer：fuyu yang
The designer：yong wu
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