Ai Academy የምርት ስም መለያ by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2020
Ai Academy የምርት ስም መለያ
Client: Ai Academy
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #100933The Design
About Ai Academy የምርት ስም መለያ
Ai Academy በአርቲፊሻል ኢንተለጀንስ (ሰው ሠራሽ አስተውሎት) ዘርፍ ለሚሠራ ኩባንያ የተዘጋጀ የምርት ስም መለያ ነው። የአርማው ጽሑፍ (ሎጎታይፕ) በፕሮግራሚንግ አካባቢዎች በተለምዶ ጥቅም ላይ በሚውሉ ሞኖስፔስድ ፊደላት ላይ የተመሠረተ ነው። የበስተጀርባ ንድፎቹ የአርቲፊሻል ኢንተለጀንስን ባለብዙ-ዘርፍ ባህሪ ወደ ረቂቅ ምስሎች ይተረጉማሉ፣ ያለቀጥተኛ ከቴክኖሎጂ ጋር ግንኙነት። እነዚህ ምስሎች በውሃ-መሠረት ባላቸው ቀለሞች በሙከራ ላይ በተመሠረቱ የቀለም ቅይጥ ቴክኒኮች ተሠርተው፣ ከዚያም ፎቶግራፍ ተነስተው በድህረ-ምርት ሂደት ተስተካክለዋል። በአርማ ጽሑፍና በበስተጀርባ ንድፎች መካከል ያለው ንፅፅር አርማው በግልጽ እንዲታይ ያደርገዋል። ደማቅ ቀለሞች በዝግጅቶችና በማህበራዊ ሚዲያ ቁሳቁሶች ላይ እውቅናን ለማጎልበት ይረዳሉ።
The Recognition
About the A' Design Award የብረት ሽልማት
Ai Academy የምርት ስም መለያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Ai Academy የምርት ስም መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Ai Academy የምርት ስም መለያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- Dimensions & Packaging
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- Tags
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- Production Technology
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- Design Challenge
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- Research
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- Inspiration
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- Project Duration
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
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