ነሐስ ማሸጊያ · 2020
Co Ba Coffee የቡና ማሸጊያ
by My Linh Mac
- A' Design Award የነሐስ ሽልማት 2020 in ማሸጊያ
- CLIENT: Mmac
- Estimated Number of Design Views: 16,107
- Verification code 5E3D9D38F9 · Verify this award
Colors
About Co Ba Coffee የቡና ማሸጊያ
ኮ ባ ቡና ለቬትናም ቡና ብራንድ የተነደፈ የማሸጊያ ዲዛይን ነው። ማሸጊያው በሌሎች ሀገራት ገና ብዙም ያልታወቀውን ከቬትናም ባህላዊ መጠጥ የሆነውን የእንቁላል ቡና ያቀርባል። አርማው በዲዛይኑ መስራች ቀላል የፊት ገፅታ ላይ የተመሰረተ ነው። የብራንዱ ስም ከቬትናምኛ የአክስት አጠራር የመጣ ሲሆን የቤተሰብ ትስስርንና የማህበረሰብ ኑሮን ያስታውሳል። ቀለማቱ የቡና ፍሬዎቹ ከሚመረቱበት የግብርና መልክዓ ምድር የተወሰዱ ናቸው። እንደገና ጥቅም ላይ ሊውል የሚችል ወረቀትና ፖሊስተር ለከረጢቶቹና ለፅሁፍ ቁሳቁሶቹ ጥቅም ላይ ውለዋል። ዘመናዊው ዲዛይን በእንቅስቃሴ ላይ ያሉ ቡና ጠጪዎችን ታሳቢ ያደረገ ነው።
About the A' Design Award የነሐስ ሽልማት
Co Ba Coffee የቡና ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Co Ba Coffee የቡና ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Co Ba Coffee የቡና ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Press Kit
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
