Hopapops ጤናማ መክሰስ by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2020
Hopapops ጤናማ መክሰስ
Client: Depot Creative
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #101038The Design
About Hopapops ጤናማ መክሰስ
የፕሮጀክት ተግባራት፡ በዩኤስ ሸማቾች ላይ ያነጣጠረ ለፖፕ የውሃ ሊሊ ዘሮች መሰየም፣ የምርት ስም ፈጠራ እና የማሸጊያ ንድፍ። ተግዳሮቱ ስለ ቁልፉ ንጥረ ነገር፣ የውሃ ሊሊ ዘሮች የግድ ያልሰማ ገበያ እንዴት መያዝ እንዳለበት ነበር። መፍትሄው, በመደርደሪያ ጩኸት, ቀላል የመረጃ ተዋረድ እና ታዋቂ የሆኑ ንጥረ ነገሮች ላይ ለማተኮር. የማሸጊያውን የፊት እና የኋላ ሁለቱንም የሚያካትት ምሳሌው የምርት እና የጣዕም ልዩነትን ወደ ቤት ይመራዋል። የሆፓፖፕስ ብራንድ ማርክ ትየባ ያልተመጣጠነ ተፈጥሮ ለብራንድ የተፈጠረውን አስደሳች የድምፅ ቃና በማሸጊያው ላይ ጉንጭ ጩኸት ይጨምራል።
The Recognition
About the A' Design Award የብረት ሽልማት
Hopapops ጤናማ መክሰስ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Hopapops ጤናማ መክሰስ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Hopapops ጤናማ መክሰስ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Dimensions & Packaging
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tags
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Production Technology
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Design Challenge
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Research
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Inspiration
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Project Duration
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Operation Flow
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Team Members
- Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator - Image Credits
- Illustrator: Anna Makarova
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