Kuniichi የምግብ ጥቅል by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2020
Kuniichi የምግብ ጥቅል
Client: Cocodoru
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
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- Verified Award Winner
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The Design
About Kuniichi የምግብ ጥቅል
ባህላዊው ጃፓናዊው ምግብ Tsukudani በዓለም የታወቀ አይደለም ፡፡ የተለያዩ የባህር ምግቦችን እና የመሬት ምርቶችን በማጣመር በአኩሪ አተር የተሰራ ምግብ የተሰራ ፡፡ አዲሱ ፓኬጅ ባህላዊ የጃፓንን ዘይቤዎች ዘመናዊ ለማድረግ እና የቅመሞች ባህሪያትን ለመግለጽ የተነደፉ ዘጠኝ መሰየሚያዎችን ያካትታል ፡፡ አዲሱ የምርት መለያ አርማ በቀጣዮቹ 100 ዓመታት ውስጥ ያንን ባህል ለመቀጠል በተስፋ የታሰበ ነው ፡፡
The Recognition
About the A' Design Award የወርቅ ሽልማት
Kuniichi የምግብ ጥቅል የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Kuniichi የምግብ ጥቅል ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Kuniichi የምግብ ጥቅል ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
- Dimensions & Packaging
- Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
- Tags
- japanese, food, package, graphic, textile, pattern, illustration, colorful
- Production Technology
- Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
- Design Challenge
- In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
- Research
- We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
- Inspiration
- Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
- Project Duration
- Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
- Operation Flow
- The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.
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