Winter Navel ብርቱካናማ ጥቅል የጥቅል by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2020
Winter Navel ብርቱካናማ ጥቅል የጥቅል
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel ብርቱካናማ ጥቅል የጥቅል
ዲዛይኑ ከኦርጋኒክ እርሻ የሚመረተውን የክረምት የባህር ኃይል ተብሎ የሚጠራውን ብርቱካናማ ቀለምን ማስተዋወቅ ነው ፡፡ ፓኬጁ ሁለት መጠን ያላቸውን የካርቶን ሣጥኖች ፣ የመረጃ ካርድ ፣ ለብርቱካና ማጫዎቻ ፖስታ ያቀርባል ፡፡ የክረምቱ የባህር ኃይል የሚመረጠው በአራቱ ወቅቶች ከተጠመቀ በኋላ ብቻ ነው ፡፡ የንድፉ ፈታኝ ሁኔታ በጥቅሉ ውስጥ በአራት ወቅቶች ውስጥ የተሻሻለ የእድገት ሂደት እና የብርቱካን ዛፍ ለየት ያለ መልክን ለማሳየት ነው ፡፡ የዲዛይን ቡድኑ በጃክ እና ባቄላ ተረት ተረት ተመስጦ አንድ ሥዕል አመጣ ፡፡ በተፈጥሮ እና በሰው ልጅ መካከል ያለውን የስምምነት ፅንሰ-ሀሳብ ያጎላል ፡፡
The Recognition
About the A' Design Award የነሐስ ሽልማት
Winter Navel ብርቱካናማ ጥቅል የጥቅል የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Winter Navel ብርቱካናማ ጥቅል የጥቅል ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Winter Navel ብርቱካናማ ጥቅል የጥቅል ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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