Boho Ras የታሸጉ ኮክቴሎች በ Abhijeet Thakur የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2020
Boho Ras የታሸጉ ኮክቴሎች
ደንበኛ: Abhijeet Thakur
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #101804 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Boho Ras የታሸጉ ኮክቴሎች
ቦሆ ራስ በጥሩ ሁኔታ በአካባቢው ያሉ የህንድ መናፍስት የተሰሩ የታሸጉ ኮክቴሎችን ይሸጣል ፡፡ ምርቱ ያልተለመዱ የጥበብ ዘይቤዎችን የሚይዝ የቦሄሚያን vibe ን ይይዛል ፣ እናም የምርቱ ምስሎች ደንበኛው ኮክቴል ከጠጣ በኋላ የሚያገኛቸው የጫጫታ ስዕላዊ መግለጫዎች ናቸው። ለምርት ውጤቱ ግሎግ beንገር እንዲፈጠሩ የሚያደርጉበት ቦታና ግሎባል እና አካባቢያዊ የሚገናኙበትን የመካከለኛ ደረጃ ነጥብ ለማሳካት በሚገባ በተሳካ ሁኔታ አስተናግ managedል ፡፡ ቦሆ ራስ በ 200 ሚ.ሜ ጠርሙሶች እና የታሸጉ ኮክቴሎች በ 200 ሚ.ሜ እና በ 750 ሚሊ ጠርሙሶች ይሸጣል ፡፡
እውቅናው
ስለ A' Design Award የብር ሽልማት
Boho Ras የታሸጉ ኮክቴሎች የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Boho Ras የታሸጉ ኮክቴሎች እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Boho Ras የታሸጉ ኮክቴሎች ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles - ልኬቶች እና ማሸጊያ
- The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India. - መለያዎች
- Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
- የማምረቻ ቴክኖሎጂ
- The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles. - የዲዛይን ተግዳሮት
- The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers. - ምርምር
- Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it. - መነሳሻ
- Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience. - የፕሮጀክት ጊዜ
- The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India. - የሥራ ሂደት
- The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.
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