SberBank Online ዋና ተግባር፡ የሞባይል ባንክ አገልግሎት መተግበሪያ በ SberBank Online Design Team

SberBank Online ዋና ተግባር፡ የሞባይል ባንክ አገልግሎት መተግበሪያ በ SberBank Online Design Team የተሠራ ሲሆን በ የሞባይል ቴክኖሎጂዎች፣ አፕሊኬሽኖች እና ሶፍትዌር ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።

ብርሞባይል· 2021

SberBank Online ዋና ተግባር፡ የሞባይል ባንክ አገልግሎት መተግበሪያ

በ SberBank Online Design Team

ደንበኛ: Sberbank

በ ሞባይል ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #101823 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ SberBank Online ዋና ተግባር፡ የሞባይል ባንክ አገልግሎት መተግበሪያ

SberBank Online ለአንድ ትልቅ የሩሲያ ባንክ የተሰራ የሞባይል ባንክ መተግበሪያ ነው። ከባንኩ ማለት ይቻላል ሁሉም የባንክ ምርቶች በመተግበሪያው በኩል በኦንላይን ይገኛሉ። ባህላዊ የባንክ አገልግሎቶች እንደ ውይይቶች፣ ታሪኮች እና ካታሎግ ካሉ የአኗኗር ዘይቤ ባህሪያት ጋር ተጣምረዋል። የገንዘብ ዝውውሮችን የበለጠ ግላዊ ለማድረግ ባለቀለም ፖስትካርዶች እና ስቲከሮች ሊታከሉ ይችላሉ። አንድ ግብይት ረጅም ጊዜ ሲወስድ፣ ባዶ የመጫኛ ገጽ ከማሳየት ይልቅ አኒሜሽን ያለው ስክሪን ይታያል። ዋናዎቹ እና እንኳን ደህና መጡ ስክሪኖች በአካባቢ እና በቀኑ ሰዓት መሰረት ግላዊ ይደረጋሉ።

እውቅናው

ስለ A' Design Award የብር ሽልማት

SberBank Online ዋና ተግባር፡ የሞባይል ባንክ አገልግሎት መተግበሪያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። SberBank Online ዋና ተግባር፡ የሞባይል ባንክ አገልግሎት መተግበሪያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። SberBank Online ዋና ተግባር፡ የሞባይል ባንክ አገልግሎት መተግበሪያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
ልኬቶች እና ማሸጊያ: Above iOS 10.0 / Above Android 10.0
መለያዎች: Digital Banking, Personalization, Emotional Design, app.
የማምረቻ ቴክኖሎጂ: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
የዲዛይን ተግዳሮት: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
ምርምር: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
መነሳሻ: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
የፕሮጀክት ጊዜ: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
የሥራ ሂደት: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.