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Hanwu Liquan 1974 የአልኮል መጠጥ ማሸጊያ by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 የአልኮል መጠጥ ማሸጊያ by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2020

Hanwu Liquan 1974 የአልኮል መጠጥ ማሸጊያ

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About Hanwu Liquan 1974 የአልኮል መጠጥ ማሸጊያ

ሃንዉ ሊኳን 1974 የቻይና የአልኮል መጠጥ ተከታታይ ምርት ማሸጊያ ንድፍ ነው። ጠርሙሱ ግልጽ ከሆነ የበረዶ መልክ ካለው መስታወት ጋር በተቃጠለ ወርቅ ዝርዝር ጌጣጌጥ የተሠራ ሲሆን፣ ክዳኑና መለያ ስያሜው ደግሞ ከብረት የተሠሩ ናቸው። የጠርሙሱ ሰማያዊ ቀለም ከሃን ስርወ መንግስት ዘመን ጃድ (የከበረ ድንጋይ) የተነሳሳ ነው። በሃን ስርወ መንግስት የዘንዶ ንድፎች ላይ የተመሰረቱ ሁለት ዘንዶዎች ዋነኛውን የእይታ አካል ይመሰርታሉ። ቅርጹና አወቃቀሩ አነስተኛ ዘመናዊ ስልትን ይከተላሉ። የማሸጊያው ሳጥን 88 ሚሜ ርዝመት፣ 88 ሚሜ ስፋትና 227.5 ሚሜ ቁመት ይለካል። ንድፉ ባህላዊ የቻይና ባህልን በዘመናዊ መልክ ያቀርባል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Hanwu Liquan 1974 የአልኮል መጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Hanwu Liquan 1974 የአልኮል መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Hanwu Liquan 1974 የአልኮል መጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging
The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags
Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology
The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge
In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration
Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration
The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members
Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits
Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019

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