Eyesight Nutrition Package የስጦታ ሳጥን ማሸጊያ by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2021
Eyesight Nutrition Package የስጦታ ሳጥን ማሸጊያ
by Ruikang Xie
Client: Xiexie Design
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #102228The Design
About Eyesight Nutrition Package የስጦታ ሳጥን ማሸጊያ
የዓይን እይታ ንጥረ-ምግብ ጥቅል ለአንድ የመነጽር ብራንድ 35ኛ ዓመት በዓል የተዘጋጀ የስጦታ ሳጥን ነው። ሳጥኑ ከካርቶን የተሠራ ሲሆን መጠኑ 290 በ290 በ290 ሚሊሜትር ነው። አራት ትናንሽ ሳጥኖች በማግኔት ማያያዣዎች በአራቱ ግድግዳዎች ላይ ተይዘው ይገኛሉ፣ በመሃል ላይ የሚገኝ የባልዲ ቅርጽ ያለው ሳጥን ደግሞ የቀን መቁጠሪያ፣ መደገፊያ መሠረት እና የቅናሽ ኩፖኖችን ይይዛል። እያንዳንዱ ጎን ለተመረጠ ትዕይንት የሚስማማ የመነጽር ጥንድ፣ የብራንዱን ታሪኮች የያዙ የተጻፉ መመሪያዎች እና ትናንሽ ስጦታዎችን ያሳያል። መላው መዋቅር በእጅ ተገጣጥሞ ይዘጋጃል። ንድፉ የብራንዱን ታሪክ ከዕለታዊ የሥራ፣ የስፖርት፣ የመዝናኛ እና የጉዞ ትዕይንቶች ጋር ያገናኛል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Eyesight Nutrition Package የስጦታ ሳጥን ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Eyesight Nutrition Package የስጦታ ሳጥን ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Eyesight Nutrition Package የስጦታ ሳጥን ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Dimensions & Packaging
- 290mmx290mmx290mm
- Tags
- Glasses, nutrition, packaging design, brand humanities
- Production Technology
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Design Challenge
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Research
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Inspiration
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Project Duration
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Operation Flow
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Image Credits
- Image #1-5 Lin Jiahui
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