Tucher AEcht Nuernberger Kellerbier የባቫሪያን ቢራ ማሸጊያ ዲዛይን by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2020
Tucher AEcht Nuernberger Kellerbier የባቫሪያን ቢራ ማሸጊያ ዲዛይን
Client: Bloom GmbH Nürnberg
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Tucher AEcht Nuernberger Kellerbier የባቫሪያን ቢራ ማሸጊያ ዲዛይን
በመካከለኛው ዘመን ፣ የአከባቢው ቢራ ፋብሪካዎች ከኑረምበርግ ቤተመንግስት ስር ከ 600 ዓመት በላይ ዕድሜ ያላቸው የድንጋይ-የተቆረጡ ክፍሎች ውስጥ የቢራ ዕድሜያቸውን እንዲሰጡ ያደርጓቸዋል ፡፡ ይህንን ታሪክ ለማክበር የ “AEcht Nuernberger Kellerbier” ማሸጊያው ጊዜውን በትክክል ወደ ኋላ ይመለከታል ፡፡ የቢራ መለያው በድንጋይ ላይ የተቀመጠ ቤተመንግስት የእጅ መሳል እና በክረምቱ ዓይነት የቅጥ ቅርጸ-ቁምፊዎች የተቀረጸው በቤቱ ውስጥ ባለው የእንጨት በርሜል ያሳያል ፡፡ በኩባንያው ‹ሴንት ሞሪሺየስ› የንግድ ምልክት እና የመዳብ ቀለም ያለው ዘውድ ቡሽ ማኅተም የማድረግ ምልክት የእጅ ጥበብን እና እምነትን ያስተላልፋል ፡፡
The Recognition
About the A' Design Award የወርቅ ሽልማት
Tucher AEcht Nuernberger Kellerbier የባቫሪያን ቢራ ማሸጊያ ዲዛይን የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Tucher AEcht Nuernberger Kellerbier የባቫሪያን ቢራ ማሸጊያ ዲዛይን ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Tucher AEcht Nuernberger Kellerbier የባቫሪያን ቢራ ማሸጊያ ዲዛይን ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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