Pizzamax ብራንድ አይደንቲቲ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Pizzamax ብራንድ አይደንቲቲ
Client: Salvita Design
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #102715The Design
About Pizzamax ብራንድ አይደንቲቲ
ፒዛማክስ በሊትዌኒያ ውስጥ ላለ አነስተኛ የፒዛ ምግብ ቤቶች ሰንሰለት የተዘጋጀ ብራንድ አይደንቲቲ ነው። ቀደም ሲል የነበረው አይደንቲቲ በርካታ የግራፊክ ስልቶችን በማቀላቀል ለደንበኞች ስለ ብራንዱ ግልጽ ያልሆነ ስሜት ይሰጥ ነበር። አዲሱ ንድፍ ከጣሊያናዊ ክላሲክ ፒዛ ጋር ተያያዥነት ያላቸውን ቀይ፣ ጥቁር እና ነጭ ቀለሞችን በመጠቀም የተቀለለ ሎጎ ይጠቀማል። "ፒዛ" እና "ማክስ" የሚሉት ቃላት በቢዝነስ ካርዶቹ እና በፒዛ ሳጥኖቹ ላይ በተለያዩ ጎኖች ተቀምጠዋል። M እና X የተባሉት ፊደላት የተጠማዘዙ ጫፎች ያሏቸው ሲሆን ይህም ቀጥ ያሉ እጆቻቸውን ዘርግተው ፒዛ የሚያሸክሙ ዳቦ ጋጋሪዎችን ያስታውሳል። አይደንቲቲው በቢዝነስ ካርዶች፣ በደብዳቤ ራስጌ ወረቀቶች፣ በፒዛ ሳጥኖች እና በአልባሳት ላይ ተግባራዊ ተደርጓል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Pizzamax ብራንድ አይደንቲቲ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Pizzamax ብራንድ አይደንቲቲ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Pizzamax ብራንድ አይደንቲቲ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
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