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BlackDrop የምርት መለያ by Aleks Brand

BlackDrop የምርት መለያ by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ብርግራፊክ· 2020

BlackDrop የምርት መለያ

by Aleks Brand

Client: Aleks Brand

A' Design Award የብር ሽልማት Winner in ግራፊክ Category

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Colors

The Design

About BlackDrop የምርት መለያ

ይህ የግል የምርት ስም ስትራቴጂ እና የማንነት ፕሮጀክት ነው ፡፡ BlackDrop ቡናን የሚሸጥ እና የሚያሰራጭ የሱቆች እና የምርት ሰንሰለት ሰንሰለት ነው። ብላክዶፕ ለግል ነፃ የፈጠራ ሥራ ንግድ ቃና እና የፈጠራ አቅጣጫ ለማስቀመጥ በመጀመሪያ የተገነባ የግል ፕሮጀክት ነው ፡፡ ይህ የምርት ስም መለያ Aleks ን በጅምር ማህበረሰብ ውስጥ የሚታመን የምርት አማካሪ አድርጎ ለማስቀመጥ ዓላማ ሆኖ ተፈጥረዋል። BlackDrop ጊዜ የማይሽር ፣ ሊታወቅ የሚችል ፣ በኢንዱስትሪ እየመራ የመጣ የምርት ስያሜ ለማምጣት የሚያገለግል ፣ ዘመናዊ ፣ ግልፅ የሆነ ጅምር የንግድ ምልክት ነው።

The Recognition

About the A' Design Award የብር ሽልማት

BlackDrop የምርት መለያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። BlackDrop የምርት መለያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። BlackDrop የምርት መለያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags
coffee, tech, startup, black, simple logo
Production Technology
Adobe Creative Suite
Design Challenge
Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research
The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration
BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration
1 month, Belgrade
Operation Flow
BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members
Aleks Brand

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