Woonwaard የድርጅት መለያ ማንነት by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ወርቅግራፊክ· 2021
Woonwaard የድርጅት መለያ ማንነት
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award የወርቅ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #103738The Design
About Woonwaard የድርጅት መለያ ማንነት
ዎንዋርድ በኔዘርላንድስ ውስጥ ካሉት ትልልቅ የመኖሪያ ቤት ማህበራት ለአንዱ የተፈጠረ የድርጅት መለያ ማንነት ነው። ማንነቱ ዘመናዊ ሆኖም ቁም ነገር ያለው ሲሆን፣ መረጋጋትንና ሰላምን ያስተላልፋል። ንድፉ የተከራዮችን ብዝሃነት እና የመከራየትን አዎንታዊ ገጽታዎች ይወክላል። እያንዳንዱ አተገባበር ልዩ የክቦች ስብስብ የሚሰጠው ሲሆን፣ ይህም በተለያዩ አቀማመጦችና ቀለሞች ከ250 በላይ ክቦችን ከያዘ መሠረታዊ ንድፍ የተወሰደ ነው። የህትመት ሚዲያዎቹ ስድስት የፓንቶን ቀለሞችን ከጥቁር ጋር በመጠቀም በFSC የተመሰከረለት ወረቀት ይጠቀማሉ። ዲጂታል አተገባበሮች የወረቀት አጠቃቀምን ይቀንሳሉ።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Woonwaard የድርጅት መለያ ማንነት የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Woonwaard የድርጅት መለያ ማንነት ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Woonwaard የድርጅት መለያ ማንነት ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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