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Mau ዋና ተግባር: የሽቶ ማሸጊያ by Moe Nakagawa

Mau ዋና ተግባር: የሽቶ ማሸጊያ by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብርማሸጊያ· 2020

Mau ዋና ተግባር: የሽቶ ማሸጊያ

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award የብር ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About Mau ዋና ተግባር: የሽቶ ማሸጊያ

ማዉ በጃፓን ባህል የተመሰጠ ለሰም-ተኮር ሽቶ የተዘጋጀ የማሸጊያ ንድፍ ነው። ማዉ የሚለው ስም ተንሳፍፎ እየደነሰ ማለት ሲሆን፣ ጭብጡም ለስላሳነትና ቀላልነት ነው። ሽቶው በጃፓናዊ ባህላዊ ወረቀት በሆነው ዋሺ የተሰራ የወረቀት ቱቦ ውስጥ ይይዛል። በዋሺው ላይ የተጨመረው ቀላል የውሃ ቀለም ንክኪ የመዓዛውን ረጋ ያለ ባህርይ ይገልጻል። ሰም-ተኮር ሽቶ ዝቅተኛ የውሃ ይዘት ስላለው፣ ማሸጊያው ያለ ፕላስቲክ በወረቀት ብቻ ሊሰራ ይችላል። ለስላሳው መዓዛ በአልኮል የተመረኮዘ ሽቶ ለእነሱ በጣም ጠንካራ ሆኖ ለሚያገኙት ሰዎች የተሰናዳ ነው።

The Recognition

About the A' Design Award የብር ሽልማት

Mau ዋና ተግባር: የሽቶ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Mau ዋና ተግባር: የሽቶ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Mau ዋና ተግባር: የሽቶ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging
Product: Φ14 mm x Height 77mm
Tags
perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology
A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge
It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research
Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration
The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration
2016-2019
Operation Flow
Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members
Art Direction & Design: Moe Nakagawa
Image Credits
Moe Nakagawa(all)

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