Statice የስታቲስ ብራንድ ምስላዊ ማንነት ንድፍ by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2021
Statice የስታቲስ ብራንድ ምስላዊ ማንነት ንድፍ
by Jia Cheng
Client: Statice GmbH
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #105916The Design
About Statice የስታቲስ ብራንድ ምስላዊ ማንነት ንድፍ
ስታቲስ በበርሊን ላይ የተመሰረተ ኩባንያ ሲሆን ለግላዊነት የሚያሟሉ ቴክኖሎጂዎችን ለማዳበር የመረጃ ስም-አልባ መፍትሄ ይሰጣል። በዚህ ፕሮጀክት ውስጥ, ተለዋዋጭ ንድፍ እና ደማቅ ቀለሞች አስደናቂ ምስላዊ የማንነት ስርዓት አስተላልፈዋል. የሁለቱ ዲ (የመጀመሪያው ውሂብ ወደ ሰው ሠራሽ ውሂብ) መለወጥ የምርት ስም S ነው ፣ ይህም ወደ ጠቃሚ እና ልዩ የእይታ ባህሪዎች ይመራል። ለዓይን የሚስቡ ቀለሞች ከስታቲስ (የባህር ላቬንደር) ብቻ ሳይሆን አንድ ቀለም የምርት መለያውን በቀጥታ የሚያንፀባርቅ እና እምነትን ይገነባል, የምርት ምስሉን የበለጠ ያጎላል.
The Recognition
About the A' Design Award የነሐስ ሽልማት
Statice የስታቲስ ብራንድ ምስላዊ ማንነት ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Statice የስታቲስ ብራንድ ምስላዊ ማንነት ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Statice የስታቲስ ብራንድ ምስላዊ ማንነት ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Dimensions & Packaging
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Tags
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- Production Technology
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Design Challenge
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Research
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Inspiration
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- Project Duration
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Operation Flow
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
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