Oulevi Packaging Design የቢራ ማሸጊያ by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2021
Oulevi Packaging Design የቢራ ማሸጊያ
Client: Oulevi
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #106057The Design
About Oulevi Packaging Design የቢራ ማሸጊያ
ኦውለቪ ለሲሊንደር ቢራ የተነደፈ ማሸጊያ ነው። መያዣው ከስቴይንለስ ስቲል የተሰራ ጣሳ ሲሆን የአንድ ሊትር መጠን ይይዛል፣ ጠፍጣፋ ዲዛይኑ 274 ሚሜ ርዝመትና 193 ሚሜ ቁመት አለው። የተለጠፈው ግራፊክ የቢራ ብርጭቆን ቅርፅ ይመስላል። ስዕላዊ መግለጫዎቹ የጥሬ ዕቃዎቹን መገኛ ያሳያሉ፣ እነዚህም ገብስ ከአውስትራሊያ፣ እርሾ ከሰሜን አውሮፓ እና ሆፕስ ከሰሜን አሜሪካ ናቸው። የብርጭቆው ምልክት ተጠቃሚዎች ብራንዱን ከሩቅ ለመለየት ይረዳል። የዲዛይኑ ዓላማ የምርቱን ታሪክ በመደርደሪያ ላይ በግልጽ ማቅረብ ነው።
The Recognition
About the A' Design Award የብረት ሽልማት
Oulevi Packaging Design የቢራ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Oulevi Packaging Design የቢራ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Oulevi Packaging Design የቢራ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
- Dimensions & Packaging
- Net content：1 liter ，
Development dimension: 274mm long, 193mm high - Tags
- Beer packaging, illustration, beer logo design
- Production Technology
- Stainless steel can
- Design Challenge
- As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
- Research
- Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
- Project Duration
- It took a month,
Location: Dalian, China - Team Members
- Zhangyong Hou
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