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Less Is More የሽያጭ ማዕከል by Yang Song and Zhou Yu

Less Is More የሽያጭ ማዕከል by Yang Song and Zhou Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.


ነሐስውስጥ ማስዋብ· 2021

Less Is More የሽያጭ ማዕከል

by Yang Song and Zhou Yu

Client: Shenzhen Asymptote Architectural Design Co., Ltd.

A' Design Award የነሐስ ሽልማት Winner in ውስጥ ማስዋብ Category

Colors

The Design

About Less Is More የሽያጭ ማዕከል

ሌስ ኢዝ ሞር በዌንሊንግ ከተማ መሃል የሚገኝ የሽያጭ ማዕከል ነው። የውስጠ ክፍሉ 380 ካሬ ሜትር የሚሸፍን ሲሆን፣ እርስ በርስ ነጻ ሆነው ግን አንዱ ለሌላው ድጋፍ በሚሰጡ ሁለት ወለሎች ላይ ተደራጅቷል። ንድፉን የሚመራው ቀላልነት ሲሆን፣ ውስብስብ የጌጣጌጥ ክፍሎችን በጂኦሜትሪክ የጥበብ ተከላዎች ተተክተዋል። ሰፋፊ ባዶ ገጽታዎች ብርሃን ቦታውን እንዲገልጽ ያስችላሉ። የመቀበያ ቦታው በአንድ ጎን ላይ ተቀምጧል፣ በዚህም ጎብኚዎች መጀመሪያ ትልቁን የአሸዋ ጠረጴዛ ያያሉ። ቀላል ንድፍ ያለው የእምነበረድ ካውንተር እና የጀርባ ግድግዳ፣ አረንጓዴ እፅዋት እና የተንጠለጠሉ የጥበብ ተከላዎች የውስጠ ክፍሉን ያሟላሉ።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Less Is More የሽያጭ ማዕከል የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Less Is More የሽያጭ ማዕከል ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Less Is More የሽያጭ ማዕከል ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
Dimensions & Packaging
380 Sqm
Tags
Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
Production Technology
Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
Design Challenge
The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale.
In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project.
Research
Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
Inspiration
A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
Project Duration
The project finished in January 2020 in Wenling.
Operation Flow
In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
Team Members
Yang Song
Zhou Yu
Wang Maoyu
Image Credits
Image #1: Photographer Da Wei, Less Is More, 2020.
Image #2: Photographer Da Wei, Less Is More, 2020.
Image #3: Photographer Da Wei, Less Is More, 2020.
Image #4: Photographer Da Wei, Less Is More, 2020.
Image #5: Photographer Da Wei, Less Is More, 2020.

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