The Enchanted Forest ማሸግ

Press Kit

Unique Properties

Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.

Dimensions & Packaging

Height 210 mm x Diameter 12 mm

Tags

spirits, rum, bottle, packaging, label, alcohol beverages, packaging design

Production Technology

Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck.

Design Challenge

The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.

Research

This design comes from a detailed observation of the manufacturer identification.

Inspiration

The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.

The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink.

Project Duration

The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.

Operation Flow

It's a simple normal functioning alcoholic glass bottle. There's no special function to it.

Patents

Copyrights belong to Elena Gamalova, 2020.