Twilight የንግድ ቦታ የውስጥ ንድፍ by Dot Dot Studio and Process Ltd.

Twilight የንግድ ቦታ የውስጥ ንድፍ by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ነሐስውስጥ ማስዋብ· 2021

Twilight የንግድ ቦታ የውስጥ ንድፍ

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

A' Design Award የነሐስ ሽልማት Winner in ውስጥ ማስዋብ Category

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Colors

The Design

About Twilight የንግድ ቦታ የውስጥ ንድፍ

ይህ ፕሮጀክት የቦታ ትረካን በመጠቀም ጎብኚዎችን ከእያንዳንዱ መጠጥ ጀርባ ባለው ታሪክ፣ ፍቅር እና መነሻ ውስጥ እንዲዋሃዱ ያደርጋል፣ ግብዓቶቹንና ልብ የሚነኩ ታሪኮቻቸውን በቦታው ውስጥ በተጨባጭ መልኩ እንዲገለጡ በማድረግ። በአንድ ጊዜ አንድ ቡድን ብቻ እንዲስተናገድ ተደርጎ የተነደፈው ይህ መደብር፣ እንግዶች አምስቱንም የስሜት ህዋሳት በመጠቀም የምርቱን ውድ ማንነት ሙሉ በሙሉ እንዲያደንቁ የሚያስችል ልዩና ግላዊ ተሞክሮ ያቀርባል። ከሰዎች ትስስርን ከማጎልበት ባለፈ፣ አጠቃላይ ተሞክሮው በሰዎች፣ በአካባቢው እና በተለያዩ ቦታዎች መካከል ባለው እርስ በርስ የተሳሰረ ንግግር መካከል ያለውን ግንኙነት ያገናኛል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Twilight የንግድ ቦታ የውስጥ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Twilight የንግድ ቦታ የውስጥ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Twilight የንግድ ቦታ የውስጥ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU