SciFest Los Angeles የፌስቲቫል መገለጫ ስርዓት by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2021
SciFest Los Angeles የፌስቲቫል መገለጫ ስርዓት
Client: Art Center College of Design
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles የፌስቲቫል መገለጫ ስርዓት
SciFest ሎስ አንጀለስ ለሳይንስ ልብወለድ ፊልሞች ተወስኖ ለስምንት ቀናት ለሚቆይ ግምታዊ ፌስቲቫል የተዘጋጀ የመገለጫ ስርዓት ነው። ፕሮግራሙ ከ1970 እስከ 2017 ያሉትን ክላሲክ የሳይንስ ልብወለድ ፊልሞችን በጥንቃቄ የተመረጡ ሲሆን፣ አክሽን፣ አኒሜሽን እና ምስጢራዊነትን የመሳሰሉ ንዑስ-ዘርፎችን ያካትታል። በአራት ዲመንሽናዊ ትዕይንቶች ተመስጦ የተነደፈ ልኬታዊ የፊደል ቅርጽ (typeface) በሁሉም አፕሊኬሽኖች ውስጥ እንደ ዋና የእይታ ቋንቋ ያገለግላል። ፖስተሮቹ ከተጨማሪ እውነታ (augmented reality) ጋር ስለሚሰሩ፣ ተመልካቾች ጥልቀታቸውን መመርመር ይችላሉ። የመተግበሪያውና የድህረ ገጹ ገፅታዎች ተለዋዋጭ ሶስት-ዲመንሽናዊ ግራፊክስን ይጠቀማሉ።
The Recognition
About the A' Design Award የብረት ሽልማት
SciFest Los Angeles የፌስቲቫል መገለጫ ስርዓት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። SciFest Los Angeles የፌስቲቫል መገለጫ ስርዓት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። SciFest Los Angeles የፌስቲቫል መገለጫ ስርዓት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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