Harlem Advocacy የፖስተር ስብስብ by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2021
Harlem Advocacy የፖስተር ስብስብ
by Jiaqi Song
Client: Bandujo Advertising Design
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #107915The Design
About Harlem Advocacy የፖስተር ስብስብ
ሃርለም አድቮካሲ በኒው ዮርክ ከተማ በሃርለም የሚገኝ የህዝብ ጤና ተሟጋችነት ፕሮግራም ለማስተዋወቅ የተዘጋጀ የማስታወቂያ ዘመቻ ፖስተሮች ስብስብ ነው። ፖስተሮቹ የብራንድ አርማ ከምስል አዶዎች ጋር በማጣመር የተዘጋጁ ሲሆን፣ እያንዳንዱ አዶ እንደ ህክምና፣ ማህበራዊ፣ ትምህርታዊ ወይም ከስራ ጋር የተያያዘ ድጋፍ ያለ አንድ አገልግሎትን ይወክላል። አንድ ዋና ፖስተር ሁሉንም አዶዎች በአንድነት ያሳያል። ለህዝብ ስርጭት እንዲውል፣ ስብስቡ ወደ ነጠላ ፖስተሮች ተከፋፍሎ የቀረበ ሲሆን፣ እያንዳንዱ ፖስተር አንድ አዶን በትልቅ መጠን ያሳያል። የእይታ ስልቱ በፖፕ አርት የተቀነባበረ በመሆኑ፣ የአካባቢው ነዋሪዎች አገልግሎቶቹን በፍጥነት ለይተው እንዲያውቁ ያስችላል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Harlem Advocacy የፖስተር ስብስብ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Harlem Advocacy የፖስተር ስብስብ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Harlem Advocacy የፖስተር ስብስብ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensions & Packaging
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Production Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Design Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Project Duration
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Operation Flow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
