Hang Seng Bank የባንክ ቅርንጫፍ ውስጣዊ ንድፍ by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.
ነሐስውስጥ ማስዋብ· 2021
Hang Seng Bank የባንክ ቅርንጫፍ ውስጣዊ ንድፍ
Client: IMO design
A' Design Award የነሐስ ሽልማት Winner in ውስጥ ማስዋብ Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank የባንክ ቅርንጫፍ ውስጣዊ ንድፍ
ሃንግ ሴንግ ባንክ በሆንግ ኮንግ የሚገኝ አዲስ ትውልድ የባንክ ቅርንጫፍ ውስጣዊ ንድፍ ነው። ቅርንጫፉ 152 ካሬ ሜትር ስፋት ያለው ሲሆን ክፍት እና እንግዳ ተቀባይ አቀማመጥ፣ ምቹ የብርሃን አሰጣጥ እና ሞቅ ያለ የእንጨት ንጥረ ነገሮች የተላበሰ ነው። ዲጂታል የአገልግሎት ባህሪያት ከውስጣዊ ንድፉ ጋር ተዋህደው ተካትተዋል፣ ይህም የኤሌክትሮኒክ ትኬት አሰጣጥ፣ ዲጂታል የአገልግሎት ባር እና ራስ-አገልግሎት ካውንተርን ያካትታል። ደንበኞች ከመድረሳቸው በፊት በሞባይል ባንኪንግ መተግበሪያ በኩል ለካውንተር አገልግሎቶች የኤሌክትሮኒክ ትኬት ማግኘት ይችላሉ። ንድፉ በቅርንጫፉ ውስጥ የመጠበቅ ጊዜን ለመቀነስ እና የባንክ አገልግሎትን የበለጠ ቀልጣፋ እና መስተጋብራዊ ለማድረግ ያለመ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Hang Seng Bank የባንክ ቅርንጫፍ ውስጣዊ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Hang Seng Bank የባንክ ቅርንጫፍ ውስጣዊ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Hang Seng Bank የባንክ ቅርንጫፍ ውስጣዊ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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