Toronto ዋና ሻይ መሸጫ by Studio Yimu is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ብርውስጥ ማስዋብ· 2021

Toronto ዋና ሻይ መሸጫ

by Studio Yimu

Client: Studio Yimu

A' Design Award የብር ሽልማት Winner in ውስጥ ማስዋብ Category

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Verified Award Winner
Verify Award Status for #108349

አገልግሎቶችን ያስሱ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Toronto ዋና ሻይ መሸጫ

በጣም የተጨናነቀው የካናዳ የገበያ አዳራሽ አዲስ የፍራፍሬ ሻይ ሱቅ ዲዛይን በስቱዲዮ ይሙ ያመጣል። ዋናው የሱቅ ፕሮጀክት በገበያ ማዕከሉ ውስጥ አዲሱ መገናኛ ነጥብ ለመሆን ለብራንድ ዓላማዎች ተስማሚ ነበር። በካናዳ መልክዓ ምድር በመነሳሳት፣ የካናዳ ብሉ ማውንቴን ውብ ሥዕል በመደብሩ ውስጥ በግድግዳ ጀርባ ላይ ታትሟል። ፅንሰ-ሀሳብን ወደ እውነታ ለማምጣት ስቱዲዮ ይሙ ከእያንዳንዱ ደንበኛ ጋር ሙሉ ለሙሉ መስተጋብር የሚያስችል 275 ሴሜ x 180 ሴሜ x 150 ሴ.ሜ የሆነ የወፍጮ ስራ ሰራ።

The Recognition

About the A' Design Award የብር ሽልማት

Toronto ዋና ሻይ መሸጫ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Toronto ዋና ሻይ መሸጫ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Toronto ዋና ሻይ መሸጫ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The flagship store is designed specifically for branding purposes as the location of the project is situated in Canada's busiest shopping mall - Eaton Centre. The store location is the first store situated outside of the subway on the first floor of the mall and is deemed as a prime location for this type of business. With a wide and welcoming entrance, the vision that the designer had in mind was to create a hotspot for shoppers to gather and meet.
Dimensions & Packaging: The floor area for the project is 139sqm. The designer used a 5mm wiggle board with a veneer finish as a backing of the ashwood slates. For the millwork, it was cladded and sculpted with locally sourced ashwood. The logo had been engraved into the solid surfaces facade at a 3mm thickness to allow light to penetrate through for a clearly lit sign. The overall solid surface and bulkhead are rounded off with thermal forming technique to create a harmonious combination throughout the store and the shopping mall.
Tags: Studio Yimu, Interior Design, Commercial Design, Modern, Cafe Design, Flagship Store, Toronto, Canada
Production Technology: The project has 3 main phases of production the wall background, the millwork solid surfaces, and the entrance. Firstly, the wall background was built with blended ashwood slates and solid surfaces to foreshadow the harmonious silhouette of Canadian natural landscape. Secondly, the purpose of the millwork sculpture was to create 3 dimensional depth against the wall background, contributing a new customer experience. The handcrafted millwork is made with 100% locally sourced Canadian ashwood where the design pricisely carved and sanded off. Lastly, to maximize an open concept entrance, the designer used a clear yet minalmistic sinange to avoid disrupting the atmosphere and perception that the millwork and wall background provides.
Design Challenge: The millwork sculpture is particularly challenging to simultaneously mimic Canadian landscape and the shape of a mango in reflection of the store's most popular beverage. Particularly, it was difficulty in achieving the desired curves and form of the sculptures when finding the balance between the artistic element of the millwork piece and to create a functional seating area.
Research: To adopt the new consumerism and provide authenticity of the brand's origin, the designer created the millwork sculpture as an ambiguous element to facilitate customers to have their own perception of the piece. Based on the market research of the brand, their target audience are ages from 16-30. The designer's goal of the millwork sculpture is not only to have a functional and aesthetic pleasing piece, but an interactive piece that works well with the target audience.
Inspiration: Inspired by Canadian landscape, the project replicates the freeflowing silhouette of the famous Canadian blue mountain to create an unconventional and ambiguous seating area for a new customer experience. The most popular drink on the menu is the fresh mango slush where the designer similarly incorporates the outline of a mango into the concept featuring it as an interactive element that involves every customer. Panelled with ashwood throughout the store, it creates a clean and refreshing environment for customers to fuel up with a chilled beverage.
Project Duration: Project start May 2018 and completed in August 2018. Located in Toronto, Canada.
Operation Flow: The freeform sculptures captures the first perception of the store. Against the wall background facade and the wall curvatures, it comfortably leads the customer's perception in a fluid motion through the store. The designer made with freeform sculpture as a unconventional yet ineteractive seating area but also to organize and direct customer traffic.
Team Members: Ryan Chung
Image Credits: Image #1: Eric Lau 2019
Image #2: Scott Norsworthy 2019
Image #3: Scott Norsworthy 2019
Image #4: Scott Norsworthy 2019
Image #5: Scott Norsworthy 2019