Eco Expo Korea ፖስተር by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2021
Eco Expo Korea ፖስተር
by Juwon Kim and Nakyeong Shin
Client: KEITI(Korea Environmental Industry&Technology Institute)
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #108756The Design
About Eco Expo Korea ፖስተር
የኢኮ ኤክስፖ ኮሪያ ፖስተር እና በምግብ በረሃማነት ጭብጥ ላይ የተመሰረተ በይነተገናኝ ድር ንድፍ ነው። ፖስተሩ በA0 መጠን የተዘጋጀ ሲሆን 1189 በ841 ሚሊሜትር ይለካል። በተክሎች ምስሎች ላይ በርካታ የፒክሰል ንብርብሮች ይታያሉ እና ይጠፋሉ፣ በዚህም ምስሎቹን በማበላሸት ወይም ወደ አዲስ ቅርጾች በመቀየር። እያንዳንዱ ንብርብር ጥምርታውን በመቀየር ቀደም ያለውን ንብርብር ይሸፍናል። ይህ ውጤት 404 ስህተትን የሚያመለክት ሲሆን በዋናው ተክል እና በሰው ሰራሽ የተመረጠ አዲስ ጽንሰ-ሀሳብ መካከል ያለውን ልዩነት ያሳያል። ንድፉ እየጠፉ ያሉ የተክል ዝርያዎችን ግንዛቤ ለማሳደግ ያለመ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Eco Expo Korea ፖስተር የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Eco Expo Korea ፖስተር ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Eco Expo Korea ፖስተር ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error. - Dimensions & Packaging
- It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
- Tags
- design, poster, graphic, eco
- Design Challenge
- We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
- Research
- We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design. - Inspiration
- The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
- Project Duration
- The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
- Operation Flow
- As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website. - Team Members
- Juwon Kim, Nakyeong Shin
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